Upcoming Monthly Meeting

ROI by Design:  Standardizing ISD Methodology for Measurement

Laura Parmoure, Ed.D.

In ROI by Design we demonstrate how Return on Investment (ROI) of training is measured and evaluated through a new model that connects instructional design, creating behavior changes, enhancing organizational learning, and results in justifiable outcomes. Case studies reflecting the use of the model as a complete measurement and evaluation program are provided.

Attendees will come away from the session with insights into how to implement this model in their organizations, examples where ROI is being measured in progressive organizations, and the implications of this work to both practice and research. They will learn:

• How standardized training design enables the ability to measure training outcomes and achieve training impact to the learner, the job and the organization.
• A measurement methodology being utilized in organizations to create measurement data, accountability, and learning organizations.
• How to bridge the gap between business results and training results using best practices of analysis and design

About the Speaker:  Laura Paramoure, EdD, has more than 25 years of academic and private sector experience in organizational development, performance improvement, and training design and measurement. In addition to completing extensive secondary literature reviews Dr. Paramoure conducted primary research to develop thought leadership on training effectiveness and measurement. Laura completed her Ed.D. at North Carolina State University with major study in Adult Education and a specialization in Organizational Development, a master’s degree in organizational communication from North Carolina State University and a BBA degree in Marketing from Kennesaw State University.

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From Chief Learning Officers to first-time trainers, the Association for Talent Development-Greater Twin Cities Chapter represents more than 650 professionals serving the business community as the go-to resource for workplace learning and development. ATD-GTC is the second largest chapter of ATD. We offer Individual, Group and Student memberships.

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