Upcoming Monthly Meeting

Capture Elusive Level 3 Data: The Secrets of Survey Design

Friday, February 19 from 11:00 a.m. to 1:00 p.m. at the University of St. Thomas Minneapolis Campus –
Opus Hall, Room MOH201

To establish real credibility and prove value, you need to measure whether or not participants actually applied what they learned once they returned to their jobs (Level 3 evaluation).  Unfortunately, measuring on-the-job behavior change is not something many L&D professionals have much experience with nor know much about.

What you will learn:

  • Examine Level 3 evaluation facts, from an ATD research study, that provide insightful benchmarking information.
  • Analyze the common mistakes made by many L&D professionals when creating Level 3 participant surveys.
  • Discover 12 tips and practical solutions for overcoming these mistakes and capture data that demonstrates program value.

About the speaker:   Ken Phillips is founder and CEO of Phillips Associates, a consulting company with expertise in measurement and evaluation of learning.  He has more than 30 years experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.  He regularly speaks to professional associations, university classes and corporate L&D groups.  Since 2008, he has spoken at the Association for Talent Development (ATD) annual International Conference on measurement and evaluation of learning topics.  Ken earned the Certified Professional in Learning and Performance (CPLP) credential from ATD in 2006 and was re-certified in 2009, 2012 and again in 2015.


 ATD-GTC Member
 Guest $45
 ATD-GTC Student Member

To register, please click here

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From Chief Learning Officers to first-time trainers, the Association for Talent Development-Greater Twin Cities Chapter represents more than 650 professionals serving the business community as the go-to resource for workplace learning and development. ATD-GTC is the second largest chapter of ATD. We offer Individual, Group and Student memberships.

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